Hey rappers, remember that? It’s called the streets. It’s still a marketable area if you can be smart and creative. It’s not hard but you would/need to follow two key rules:

1. Your approach is everything. I’m not talking about the way you walk (although it’d be nice not to trip on your own feet when walking up to someone). You should never come up to someone and say I’m one of the hottest artists out of (insert area here). If that was true, you wouldn’t even need to really introduce yourself because most people would know who you are. You never want to start off a potential sale with a lie. Come up with some creative words to describe yourself. Tell the person what type of music you do like if you’re good at story telling or club music. Hell, if you want to really impress someone kick some bars, whether off the dome or from the tape.

2. The way you word things is vital. You have to sound confident in your product. Be ready to answer any questions. There is a big difference between cocky and confidence. Coming out and saying “I’m the best out” is easily going to cancel a sale. I’ll even call you out to prove it to me. If your mouthpiece isn’t solid, I’d advise not going out until you can speak without stuttering or having to think about it. Every second wasted is like two or three percentage points down you have of getting someone to buy.

Those are two of the many rules. I can probably write more and touch on everything but it would be too easy then. I will say a unique/dope cover is not just for the net. They work in the streets too. I know this is possible because I be around my guy Neema who does this for a living. So, no rapper can sit here and tell me it doesn’t work. I live in Seattle by the way. Seattle isn’t even a big music city but it can be done here. It can happen in your area. Go ahead and try it one day. It’s basically Spring as well. Perfect weather almost. If you don’t invest in your own product, why should anybody else?